Anna Pizzey

The M XiangHe Hei Traditional Chinese typeface merges traditional brush strokes with modern letterforms to carefully balance traditional calligraphy with humanist design. Named for the smooth movements of a flying crane, the M XiangHe Hei typeface is designed to glide across the page, and features strokes that are partly derived from the Kaishu calligraphic style – an everyday script which dates back hundreds of years.

M XiangHe Hei TC features Neue Frutiger for its Latin glyphs, and works harmoniously Neue Frutiger World and Monotype’s CJK typefaces: Tazugane Gothic (Japanese) and Seol Sans (Korean). M XiangHe Hei TC is a great choice for global brands using sans serif Latin typefaces looking to maintain their visual identity, and communicate with a consistent tone of voice with Traditional Chinese.

The M XiangHe Hei TC fonts have over 19,000 glyphs, and support the BIG5/HKHCS and CP950 character sets for Traditional Chinese.

The M XiangHe Hei Simplified Chinese typeface merges traditional brush strokes with modern letterforms to carefully balance traditional calligraphy with humanist design. Named for the smooth movements of a flying crane, the M XiangHe Hei typeface is designed to glide across the page, and features strokes that are partly derived from the Kaishu calligraphic style – an everyday script which dates back hundreds of years.

M XiangHe Hei SC features Neue Frutiger for its Latin glyphs, and works harmoniously Neue Frutiger World and Monotype’s CJK typefaces: Tazugane Gothic (Japanese) and Seol Sans (Korean). M XiangHe Hei SC is a great choice for global brands using sans serif Latin typefaces looking to maintain their visual identity, and communicate with a consistent tone of voice with Simplified Chinese.

The M XiangHe Hei SC Std fonts have over 8,000 glyphs, and support the GB2312 character set for Simplified Chinese.

The Seol Sans design offers a fresh palette for designers working with the Korean alphabet, particularly those looking to pair Latin and Korean alphabet (or Hangul) forms without creating typographic friction. The choices for Hangul fonts that work well with humanist Latin typefaces are limited. As Monotype’s first original Korean design, the Seol Sans typeface is a humanist take on the traditional rigid and hard designs of Hangul characters.

The Seol Sans design more closely resembles the natural curve of hand-written characters. Seol Sans features Neue Frutiger for its Latin glyphs, and works harmoniously with Neue Frutiger World and Monotype’s CJK typefaces: Tazugane Gothic (Japanese) and M XiangHe Hei (Chinese). Seol Sans is a great choice for global brands using a Sans Serif design looking to maintain their visual identity, and communicate with a consistent tone of voice in the Korean market.

Seol Sans has over 18,000 glyphs, and supports the Adobe-Korea1-2 and KS X 1001:2004 character sets.

Neue Frutiger World is designed for global use with an impressive range of 10 weights, from Ultra Light to Extra Black, with matching italics. It embodies the same warmth and clarity as Adrian Frutiger’s original design, but allows brands to maintain their visual identity, and communicate with a consistent tone of voice, regardless of the language. Neue Frutiger World supports more than 150 languages and scripts including Latin, Greek, Cyrillic, Georgian, Armenian, Hebrew, Arabic, Thai and Vietnamese.

“Before Neue Frutiger World it was not an easy task for western brands to find families in Arabic, Hebrew, Thai and Vietnamese which match with their Latin,” says Monotype type director Akira Kobayashi, who led the Neue Frutiger World project. “They may find a type with closer expression, but there was no guarantee if the bold version in the non-Latin family matches the bold in their Latin. Neue Frutiger World offers a better solution.” In addition to Neue Frutiger World’s linguistic versatility, it works hard across environments – suited to branding and corporate identity, advertising, signage, wayfinding, print, and digital environments.

The Neue Frutiger World fonts can be paired with Monotype’s CJK fonts: M XiangHe Hei (Chinese), Tazugane Gothic (Japanese) and Seol Sans (Korean). These were all designed to address brands’ needs to expand into Asian cultures and solve for global typographic challenges.