Heraklion letters are drawn with their gravity in the metric vertical – instead of resting on a baseline, they dance acrobatically on a string. This allows for a more drastic variation among the glyphs, which no longer have a fixed x-height.
In order to create a simplistic and mathematic character, shapes are constrained to circles and straigh lines. The design principles result in a playful expressive set that is surprisingly clear. “A choreography where the individual actors freedom of expression is enclosed in foundational rules that create interconnectivity and belonging.”