Anna Pizzey

Geometric/Technical style logotypes have been developed for car chrome labels since the early 1980’s. Many of these sleek logotypes are lacking an expansive family to enhance and express their brand in a richer sense, becoming true brand workhorses. The Aspire SmallCaps family finds its origin of inspiration in the ACURA automotive company logo, and from there expands to an 6 font family of weights & oblique styles, striving to become a workhorse.

Aspire SmallCaps is perhaps the most true to form tribute to the original all capitals inspiration logotype. It maintains all capital forms (whether standard or smallcaps) and yet is still strikingly powerful in its presence and readability including numerals, and a comprehensive range of weights, creating a straightforward, uncompromising collection of typefaces that lend a solid foundation and a broad range of expression for designers.

Here’s what’s included with the Aspire SmallCaps Family bundle:
- 438 glyphs per style - including Capitals, Small Caps, Numerals, Punctuation and an extensive character set that covers multilingual support of latin based languages. (see the 6th graphic for a preview of the characters included)
- Stylistic Alternates - alternate characters that remove the angled stencil cuts for a more standardized text look.
- 3 weights in the family: Light, Regular, & Black.
- 3 obliques in the family, one for each weight: Light, Regular, & Black.
- Fonts are provided in TTF & OTF formats. The TTF format is the standard go to for most users, although the OTF and TTF function exactly the same.

Here’s why the Aspire SmallCaps Family is for you:
- You're in need of automotive sans font family with a range of weights and obliques
- You're love that ACURA letter styling, and want to design anything within that genre
- You're looking for an alternative to Eurostile with more stylized letterforms.
- You're looking for a battle-tech typeface for your futuristic war chest labelling.
- You just like to collect quality fonts to add to your design arsenal

While the Aspire SmallCaps family finds its roots of inspiration in the ACURA automotive company logo, with its wider base, the Aspire Narrow SmallCaps family condenses those styles into something more suitable for larger bodies of text in a more standardized width.

Aspire Narrow SmallCaps is perhaps the most true to form tribute to the original all capitals inspiration logotype. It maintains all capital forms (whether standard or smallcaps) and yet is still strikingly powerful in its presence and readability including numerals, and a comprehensive range of weights, creating a straightforward, uncompromising collection of typefaces that lend a solid foundation and a broad range of expression for designers.

Here’s what’s included with the Aspire Narrow SmallCaps Family bundle:
- 430 glyphs per style - including Capitals, Small Caps, Numerals, Punctuation and an extensive character set that covers multilingual support of latin based languages. (see the 6th graphic for a preview of the characters included)
- Stylistic Alternates - alternate characters that remove the angled stencil cuts for a more standardized text look.
- 3 weights in the family: Light, Regular, & Black.
- 3 obliques in the family, one for each weight: Light, Regular, & Black.
- Fonts are provided in TTF & OTF formats. The TTF format is the standard go to for most users, although the OTF and TTF function exactly the same.

Here’s why the Aspire Narrow SmallCaps Family is for you:
- You're in need of automotive sans font family with a range of weights and obliques
- You're love that ACURA letter styling, and want to design anything within that genre
- You're looking for an alternative to Eurostile with more stylized letterforms.
- You're looking for a battle-tech typeface for your futuristic war chest labelling.
- You just like to collect quality fonts to add to your design arsenal